Should Real Estate Professionals Hire Blogging Ghost Writers – Is it Ethical?

Business blogging is often about marketing, and real estate bloggers are no exception to that. Not long ago, a very successful real estate sales person from Houston, Greg Nino, put forth the question about ghost written blog posts and I must say I completely agree with his work to keep the industry often as he asks;

Is it Ethical to hire a ghost writer for your real estate blog postings?

Well, is it? Hmm? Well, lets consider what’s happening in another industry. We note that the SEC is fully after financial planners who use ghost written eBooks, brochures, and even blog posts promoting their businesses, without disclosing that they didn’t write it. Although I don’t see this being enforced in the Real Estate sales sector yet, folks ought to now abuse that.

As an online writer with well over 20,000 articles online, I’ve been asked previously and have written many location based articles for real estate professionals, but usually hold short if they ask me to write industry specific stuff, because, they need to be doing that themselves, and unless I am sure they will disclose the reality, I just won’t write it. I’ve had folks offer to pay me double the fee, which would amount to something around $30 or so to look the other way – NO CAN DO.

Indeed, I think what burns me up is when they actually put their name on it, because that is fraudulent. As to other comments we know that if the real estate firm where you hold your license is doing all the marketing, and approving what may and may not be on your website, the customer knows it is the firm creating the content, which is fine as I can see it.

Now then, “what if” the real estate professional looks over the article, edits it, makes a change or two, and uses a ghost writer, then this seems ethical. In this way they are approving it, making it their own. Maybe they just “suck” at writing, no one is a expert in everything, or has the time to become the best at all they do, even if one of their goals is to constantly improve in their endeavors.

If we really want to get down to brass tax on this issue, these things must be discussed. If the real estate blogger is dutifully involved in the process but let’s the ghost writer do the bulk and time consuming heavy lifting, then would that be more ethical in your opinion? I mean it seems to be legitimate. It appears that many folks just don’t have it in them to write 500 blog posts, I know it took me a boatload of time to write that many real estate blog posts, and I am pretty good at it, and we need to think about the reality, not everyone is a great writer. See that point?

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Why Blogging Is A Valuable Tool For Real Estate Agents

In modern-day Internet parlance, a Blog refers to a short Web log, and started out as a personal journal Web site.

These days, blogs are important not only for showcasing personal experiences and commentary, but also for enhancing how business is done. For those in the real estate industry, a real estate blog would generally contain local, city or town real estate information, as well as posted entries of opinions, events and updates on the housing market.

What’s Inside Property Market Blogs These Days

While a lot of a real estate blogs show generally static information, as well as links to other relevant real estate Web sites and information, the posts are an ongoing archived journal. Real estate brokers should regularly post to their blogs, to provide updated and relevant content. The posts that are written may range from personal opinions about local real estate market trends, to announcements of local property market events or schedules.

Why Are Blogs Popular These Days?

According to Web analysts, one of the major reasons why blogs can be very popular with the search engines, is because of the regular current content posts, as most search engines will frequently visit an updated Web site more often, and may even be inclined to rank some of its content better.

Real estate blogging is seen as the “in thing” to do these days, as these types of venues are rapidly growing today. With the increasing use and number of blogs, you’ll need to consider and know what it will take for your posts to be seen more and stand out from the crowds, gain more readers or subscribers and get easily spotted and ranked well by the search engines.

Update Your Postings

Professional bloggers usually recommend that adding in one post a week would be good enough, although two posts a week would be great, and three or more would be very beneficial. Real estate bloggers need to know that quality is always better than quantity, when posting frequently. If someone new comes to your town or city, and views whatever events you’re attending or doing, or if you write updates on your communities’ housing trends, those wishing to move to your area will want to know more all about it.

Try To read The Blogs of Others Too

As the Internet is filled with a large number of blogging communities, a lot of other property market bloggers around the country are also doing what you’re doing. It would also be beneficial if you take some time to subscribe to the larger ones and learn important info, as well as get some needed pointers as well. Reading other people’s posts also helps you gain more information and will in the long run also sharpen your marketing and public relations skills.

Build A Loyal and Regular Reader Base

As most experienced bloggers will tell you, it’s right to not to even feature your listings on your main blog, as you can place links to them along the side panels, however there are other important marketing aspects for your real estate blog.

When you’re blogging, you are positioning yourself as an expert in your field, by writing not only about specific property market topics or issues, but also a wide range of related material, like community events, sights to see, market trends, and government and business news as well. In doing so, you will be able to quickly get your reader’s interests, and make them loyal visitors or clients in the long run.

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Real Estate Blogging – Sharing Informative Industry Data And Interesting Experiences

The real estate industry has made great strides on the Web through the years.

However, these days, it has made a bigger jump on the Internet, as the popularity of Web sites like Zillow and the noise surrounding the housing markets in this country, has made the past few years a crucial year for real estate-related Internet marketing and promotion. Real estate agents who are facing a tougher market this year will turn to blogging as a way to make a more significant impact in their local markets.

How Weblogs Are Utilized Today

A blog, which is the short-cut for a Weblog, or online journal or diary, is now commonly used as a marketing tool by major businesses in global proportions. Many industry observers say that the housing industry was on the “cusp of blogging revolution.” These online journals primarily serve as an ideal marketing vehicle because they can provide home buyers with all local information needed in their home search.

According to industry veterans, blogs are the perfect way for a savvy broker to carve out a sustainable marketing pitch. These online journals are a quicker way of communicating and providing an audience with perceived value, and sharing industry expertise and product knowledge, which according to some, just doesn’t get any better as a way to build a business.

Share Cold Industry Data And Cheerful Banter On Your Blog

The best real estate bloggers these days can effectively can wade into a controversy, talk about recent gossip, or a ton of market statistics, and suddenly turn around and share their personal thoughts or make you laugh, all in the same day and same venue. Savvy real estate professionals who are winning clients and raising their exposure on the Web say that these days, the technical obstacles to blogging are almost nonexistent.

According to long-time bloggers, some people are intimidated by it because they think it’s technical, however they argue that it’s not technical, but it’s about having content. Budding bloggers need to start writing now, put their ideas on Microsoft Word, and figure out where it’s going to go later. While it’s not going to have an overnight effect for brokers, those with the discipline and passion to show their knowledge and local market insight can quickly gain a following in what’s still a surprisingly wide-open field, real estate bloggers say.

Brokers who wish to enter the blogosphere, should be able to write and convey ideas that readers want to know about. They could discuss housing market statistics, as both home buyers and sellers would like to see information about their particular real estate market .

They could also give tips for buyers and sellers, and could become an authoritative resource for buyer resources by posing a new topic weekly about what buyers and seller should look out for. In addition, don’t also forget to ask your readers to comment on your posts, as you’ll be surprised how easy it is to get people to interact with you.

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Three Steps to the Top Finance Jobs

The current rough state of economy doesn’t mean that there will be absolutely no finance jobs. It just means that the finance jobs will be fewer, and the competition for them will be steeper. So if you are a finance professional, and happen to be looking for a finance job in these tough economic times, here are three steps, which if properly taken, can push you ahead of the pack in the competition for the few finance jobs available.

1. Update Your Skill Set. Unique circumstances call for unique skills, if one is to sail through them successfully. Most professionals looking for the top finance jobs right now are equipped with skill-sets which were adequate for the better times, but which might be considered inadequate for the current circumstances. Simply put, to beat your competitors in the search for top finance jobs, you will need to have skills that they don’t have. Having a unique skill-set gives an employer a reason to consider you for a job in preference to another candidate. And this applies whether you are looking for the top finance jobs in the financial sector, the middle office finance jobs in governments and non-profit organizations or even for the more ordinary commerce and industry accounting jobs. The unique skills in question need not be anything really fancy. Having, for example, a certificate in project management (which you can earn in a couple of weeks) puts you ahead of another candidate without such a certificate, even if you have the same basic qualification. Similarly if you are looking for commerce and industry accounting jobs, you might be well advised to approach the potential employer armed with at least some basic understanding of the workings of the business or industry you are considering working in. Armed with such a basic understanding of the underlying industry or business puts you at least one step ahead of another equally qualified finance expert who lacks such understanding.

2. Work on Your Resume. The presentation of your resume can make a great difference in your search for top finance jobs, and is likely to have an influence on the employer, even before they get to look at its contents. You might consider enlisting the help of a professional resume service, to help with the presentation of your resume. Remember the number of otherwise qualified candidates who get otherwise shoved out of the recruitment process simply because of poor resume presentation is huge – ensure you don’t fall for the same trap.

3. Consider enlisting the help of a finance recruitment agency. In a bid to reduce the workload involved in the recruitment process, many employers are increasingly turning to recruitment agencies for their staffing needs. This is especially true for executive jobs, like the top finance jobs, whose recruitment process might involve some level of head-hunting, and which employers might feel uneasy doing themselves, preferring to delegate it to recruitment agencies instead. Many employers are also increasingly turning to these finance recruitment agencies even for jobs which don’t necessarily involve head-hunting, like commerce and industry accounting jobs and other middle office finance jobs. This means that anyone looking for any sort of finance job is best advised to at least deposit their resume with the one of the major finance recruitment agencies. These finance recruitment agencies usually charge very nominal fees for their services, and the services they provide are very often worth what they charge.

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The Future of Finance Jobs

In the not so long-gone past, many career advisers were advising young people seeking to start out a career to go into finance. The financial markets were doing well then, finance jobs were in plenty and MBA schools were bursting with young students seeking to build a career in finance. And the finance jobs were, of course, not limited to the financial markets. With a strong economy, finance graduates who couldn’t get jobs in the financial markets and investment banks could quite easily be absorbed into commerce and industry accounting jobs. Other would get middle office finance jobs in the public service, and going was good.

Then the bubble burst.

The economy went into recession mode, the financial markets shrunk and finance graduates who had taken up jobs with investment banks found themselves facing the axe, as the investment banks are the worst affected by turmoil in the financial markets. And as if on cue, companies, in a bid to cut costs, were also cutting on their head counts, thus also shaking the fortunes of the finance graduates who found commerce and industry accounting jobs in the private sector. In the midst of all this, it seems that the only secure finance graduates are those who took up middle office finance jobs in the public sector, but even this is not fear-proof for we do not know for sure what the full effects of the economic turmoil will be on civil service staffing.

So in the face of all this, what is the future of finance jobs?

It might seem counter-intuitive to say, but the future of finance jobs is still bright, in spite of the current turmoil in the financial markets. As it were, economists tell us that the current economic turmoil is largely short-term to medium term, which is to say that it won’t be with us forever. Which means that the people who chose to pursue a career in finance need not regret their choice, as better times are coming. But even before the better times arrive, the people with finance backgrounds who are currently getting laid off might not find themselves in the cold for too long.

As governments unveil the various economic stimulus plans, there will be need for people to manage the money as it goes into various sectors – which translates to some finance jobs. Of course the finance jobs created in this way will be for the best brains in finance.

And then there is the fact that all companies, like human beings, have a native survival instinct, which they are likely to find handy in these hard economic times. One survival strategies for companies in crises is to hire the experts who are likely to navigate them through the particular crises. And since the current crisis is financial, the companies are likely to find themselves hiring financial experts to help them address the economic crisis. Of course, the companies are not likely to be overtly looking for finance experts to help them address the financial crises. What we are likely to see is an increase in commerce and industry accounting jobs, but the accountants so hired are bound to be almost exclusively tasked with cost and revenue management tasks, geared towards helping their employers sail through the turbulent times successfully.

And finally the good times will surely come back again. If the history of the financial markets is anything to go by, we know that all bursts are always followed by booms.

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Things You Need to Know About Finance Jobs

Finance and finance jobs can be quite complex, but for people who are endowed with great analytical and numerical skills, the challenges can be quite minimal. If you want to pursue a career in finance, here are a few things you might want to know:

1. Basic Requirements

Jobs in the finance industry are promising. It is one of the reasons why getting them requires a lot of effort, skills, and education. The most basic educational requirement for a job in finance is an undergraduate college degree. But when you apply for a job here, you will usually find that some applicants have in fact graduate degrees such as MBAs and other masters’ degrees.

Like other industries, finance has an established set of professional qualifications for evaluating applicants. Requiring applicants to be licensed as Certified Financial Analyst, Certified Financial Planner, or Certified Public Accountant is not uncommon in the finance industry. Careers in finance are bright and rewarding, but since they involve money, they require great care, accuracy, and attention to details.

2. Where to Find Job Opportunities in Finance

Finance institutions can be found in almost every city anywhere in the world, but many of them are located big cities. If you want to get a finance job abroad, you should consider that most companies prefer employees who can speak in the native tongue. Besides English, you should learn a second language to qualify for a finance job in other countries.

3. Job Opportunity Resources

Because of fierce competition, finding a finance job can be a challenge, but there are resources that can help you find the job you want. A lot of finance professionals join the workforce straight from college or graduate school. They found their job when financial firms visited their school and offered them work.

The school is therefore a good place to start to find work especially if you are still in studying. If you have graduated from the university, there are lots of job resources to go to including online job postings of reputable finance companies, recruitment firms, and social media sites such as LinkedIn.

These are some of the most important things you need to know when considering a job in the finance industry. When looking for a job, you will see that competition may be fierce. But if you have the qualifications and persistence, you will surely find the job you’ve been dreaming about.

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Redefining Real Estate E-Marketing Standards

Marketing strategies in the past

Marketing strategies for real estate agents were always the same: print tons of fliers, put out more newspaper ads – a typical numbers game. The more phone calls, fliers and newspaper ads you’re doing, the more chances you have to pick up new clientele. However, in our 21st century, full of new technologies, these strategies are likely to fade away. These tools are becoming obsolete for reaching a bigger and broader audience of seller and buyers.

Based on the latest market analysis by the National Association of Realtors (N.A.R.), 80% of buyers used the Internet to help find a home. Amazingly, only 15 years ago that wasn’t possible. Information on properties wasn’t available to the public, since all listed properties were stored in printed multi-listing system books. Buyers didn’t have any choice, but to get help from licensed agents. Back in those days, looking for properties took a lot of energy and required more than a regular “real estate” license. Agents had to remember various codes that Multi Listings Service (MLS) companies were using. For example, agents needed to memorize that property type CONDO1 represents a condominium with 1 bedroom. In addition, agents were required to page through heavy hard cover MLS books. Both of the previously mentioned skills were often described as “dealer maker” qualities. Sellers and buyers were blind to these books and only agents had the power of knowledge. This all happened of course, before the WWW era.

Marketing strategies nowadays

Nowadays, the same information is found on thousands of real estate web sites. Customers are given the power of knowledge. According to the California Association of Realtors (C.A.R.), nearly half of the REALTORS® said that their business originates from Internet. In our “Google this” age, more consumers are spending their time online to do their own due-diligence prior to looking for a real estate professional. Real estate market customers ask for more information that is publicly available from anywhere and at any time.

Introduction of public Internet access greatly contributed to this change. Internet users started to ask for everything with the “click of a button”. This eventually pushed local MLS companies to change their rules regarding sharing listing data. With MLS changing their rules, real estate professionals were given the opportunity to own their own listings portal – their own web site. In the beginning, the only adapters of the new technology were big brokerage firms. As the years went by, technological advancements and high demand reduced the cost of ownership. From this very moment, having a web site became a standard for every real estate agent. Furthermore, having a Web site became as much of a necessity as having a cell phone.

Benefits of today’s tools/strategies

The major shift to “e-shopping”, is benefiting all involved parties in a real estate transaction:

Buyers are spending less time to look for listed properties. They can find available properties on a user-friendly Listing Search web page that offers access to hundreds of listings based on search criteria. Select city, state and optional bedrooms and bathrooms and wait for the listings. Clicking on a particular listing that got your attention, will bring more detailed information about this property. Most of the time a regular listing information will be accompanied by:
property photos
virtual tours
quick loan calculator
community information
comparable sales
local schools
property on the map
send an email to the agent
an option to schedule a showing with the listing agent
Sellers are benefiting from faster transactions, since every listed property transforms to a property that is visible on “every block”. Since most of the web sites are taking their listing data from the same centralized data center, such as MLS, a listing that is uploaded to MLS will turn up on all sites that are sharing the same MLS data. More exposure, of course, means more prospects and a faster sale.
Agents are taking advantage of lower marketing costs. No longer do agents need to rely on expensive fliers and newspaper campaigns, since the cost of electronic media is much more affordable than its “hard-paper” rival.

Today’s standards for a web site

To accommodate e-commerce growing needs, real estate professional agents required knowledge that associated with building web sites. This required a prior knowledge of various computer related technologies such as: domain name registration, web hosting, web design and much more. Luckily for them, a variety of Web services companies came up to fill up these growing needs. These tech-oriented companies made it easy for real estate agents to maintain, update listings, and even to keep their web site complaint with most recent MLS rules. Agents that took advantage of such professional help were given more time to represent their clients in real estate transactions.

Agents and web service companies, the demand and supply of real estate industry, created some “must-to-have” features in the industry. These features became the foundation of any web site that each web site should follow:

Fair graphic design of web site’s pages
Convenient and easy of web site navigation
Web page that offer to search for available listed properties
Property detailed description that features agents that own the web site
Option to customize different personal and office details: photos, email accounts, phone numbers, etc…
Automated email notifications feature that sends listed properties information as soon as they become available on the market to a specified email address.
Free Real Estate industry reports
Real estate news

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Finance Jobs – A Boom in Waiting

The science involved in the management of funds is known as finance. The generalized areas of finance are namely business, personal, and public finance. Finance in a broader sense means saving money and many a times lend money. The financial field deals with the interrelation in the concepts of time, money, and risk. In the financial market, graduates seeking good finance jobs have to face many obstacles. Financial organizations, many-a-times, adopt very high standards for middle and upper-level professionals. A finance graduate just passing out from a university can rise quickly in this field if he chooses the right type of entry-level finance job. Entry-level professionals earn around $40,000 a year whole high-level professionals earn around $70 million annually.

A bachelors degree is the least minimum level of education for a career in the field of finance. One can find a variety of jobs in the financial industry. Financial jobs often cover a very wide range of tasks. Finance jobs offer very good financial rewards, if an employee is extremely qualified. The types of financial jobs available in the market include accountancy; corporate, commercial, and investment banking; finance and investment management; management consultancy, personal financial services, retail banking, and taxation.

In the recent past, career advisers used to advise people seeking a career, to go into finance. The finance market was doing well at that time, and finance jobs were available in plenty. Schools offering MBA degree were bustling with students who sought a career in finance. Jobs in the finance sector were not confined only to the financial markets. A strong economy meant that the finance graduates who failed to find jobs in the financial market or an investment bank could easily get jobs in the commerce and industry accounting sector. The remaining students got jobs in middle office finance in public sector. But in the current economic scenario, though there are fewer finance jobs, the struggle for getting the right job will be tougher. Good times will be back again pretty soon. If the trends are observed carefully, one can easily make out that a big boom in the field of finance jobs is to come sooner or later.

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Finance Jobs – Q and A About Finance Jobs

Planning to get into the finance industry? Well there is a lot you will want to know about the much hyped industry before you actually join in. It is indeed one of the most popular career choices today and finance careers are indeed looked upon as golden careers. Finance jobs today pay the best salaries in the job industry and you should stop worrying about the recession coz it is almost over. The finance industry has almost completely recovered from the recession and is back to making a steady progress. Fresh investment is flowing in and finance seems to be thriving like the good old times.

There are many avenues to finance jobs today. Government finance jobs promise you job security and are still a popular preference for many. In fact there are many government institutions which have a good intake for finance jobs. Except for government banks and financial institutions almost every government office does need a finance department.

Now if you are really ambitious and have huge set goals for the future the private sector is where you must concentrate. It’s not that one cannot develop in a government organization but there are many limitations to this growth which are absent in the private sector. There is a huge requirement for corporate finance jobs owing to the big scale corporatization of the business industry. Be it multinational companies or small local companies almost every organization is heading towards corporatization which again is a great advantage for finance aspirants.

Now how to begin a career in finance? The first thing you need is a strong educational background. Make sure you do your academics well and score the best of grades coz these are the only things which will help you in the initial years in finance. You firstly need to graduate from a reputed college for which you will need excellent high school grades. If you are still in high school this is the right time. Start getting serious about your education today itself.

After this you will need to get into one of the best finance internships available. Internships are one of the best ways to learn more about the finance industry. On the job training at an internship will groom the finance professional in you. You will also get a chance to interact with some of the big guns in the finance industry this way. It helps with developing a network in your industry which is very essential to grow high. This network not only helps you with job opportunities in finance but also ensures that your work moves on smoothly no matter where you are.

After the internship you should get into an entry level finance job. It is very essential that you give your 100% in these jobs as the competition is humongous and to leave an impression you have to prove your worth. Do not dream of reaching the skies in a day rather work to achieve your ambitions in a slow and steady way.

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Unlimited Ideas For Real Estate Bloggers

In being an avid or casual blogger, you understand that one of the biggest obstacles you have is finding good ideas to write about. To no surprise, this is not just a problem that real estate bloggers have to deal with; it affects most bloggers, no matter what their blogs are about. While this is not a miracle solution to this continuous issue, you will find out about some great resources to assist you in quickly acquiring some great and focused content to write about.

First, you should think about looking in real estate-based magazines. There are a huge amount of different types of real estate magazines published regularly, and chances are there are quite a few of them that work in your blog. Once you get some time, it will really be worth it to go to your local bookstore or library and see what kinds of articles and topics are being written about.

So what should you do with these articles? Well for starters, you could blog about your reactions and feelings to them. There is also the option of continuing where the article stopped. In addition, you could relate or link that article with other articles or resources that your audience may like.

There really are a number of options.

An additional place to get great ideas for your real estate blog really has to do with the power of observation. As of now, there are some pretty interesting things occurring in the real estate market, and chances are some of those things are taking place in your local area. So from now on, take something that you can take notes with and simply observe your surroundings. Visitors enjoy reading about personal feedback in a bloggerýs hometown, so why not tell them what is happening in your local area?

Also, there is (of course) the Internet. This is probably the most convenient way to find real estate ideas to write about as it does not require any commuting, unlike the options above. There are a variety of options you have with finding topics on the Internet. The most obvious would probably be to go to your favorite search engine and type in whatever real estate query youýre interested in writing about.

You can also visit other real estate blogs and read what they are blogging about. Just like with magazines, you can then blog about a response to another blog or inform your audience about complimentary resources.

Last but not least, you could have a look at some of the unique real estate news services that are available. Even though they can be troublesome to find, they can truly be worth the hassle, as they provide a nearly limitless supply of ideas for you to blog about. Another thing you should consider is whether or not you would be willing to spend money for a real estate news service. Even though there are some great real estate news services that are free, there are others that may charge you a fee of some sort.

So what do you have to lose? Now that you know about some valuable resources to assist you with your blogging ventures, start writing and get more visitors to your blog!

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